Training games based learning: university case in Colombia
Oscar Alonso Velez
Boise State University, Boise, USA

New generations require a more dynamic learning model, so that higher education institutions have begun to articulate their pedagogical teaching tools different areas of knowledge. The aim of this paper is to design a game to support management subjects that include within its micro-curriculum themed marketing audit, using an exploratory and descriptive methodology, based on game-based learning. This requires a review of the literature was performed and conducted a pilot undergraduate students test a Colombian university. The results show that the game design must use an interactive strategy, which in turn keep certain kind of complexity and competitiveness,
Keywords: Learning strategies, educational game, marketing, management audit.