Near East University, Institute of Social Sciences, Business Administration, Cyprus
Gazi University Faculty of Health Sciences,
Ankara, Turkey


To determine the effects of alternative tourism activities on sustainable tourism potential and tourism employment and to reveal the characteristics of tourism enterprises that perform alternative tourism types.The study was conducted on 181 employees who were randomly selected among the operators, managers and employees of 272 tourism enterprises in Alanya. Afterwards, these data were subjected to frequency, independent sample T-Test, Anova, reliability analysis, mean and correlation analysis in SPSS 23.0 package program.As a result of the analysis, the relationship between dental tourism and implant, palliative patient care, winter tourism, elderly care, plateau tourism, ropeway tourism, treatlon sport, cycling and golf sport were found.It can be said that winter tourism and treatlon tourism, which are alternative tourism activities in tourism enterprises, make a significant contribution to sustainable tourism potential and tourism employment.
Keywords: Tourism, Alternative tourism, Sustainability, Employment, tourism enterprises

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